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CONTE HORUS - IDENTITY

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CONTE HORUS The Trademark wants to transmit the importance of the Egyptian god Horus: son of Isis and Osiris, it symbolizes the balance of the natural world; it represented the lord of prophecy, music, art and beauty and it was identified as the eye of a hawk. Later it was recognized as a symbol of nobility, archetype of the pharaohs. The eye of Horus (eye of Ra) was a very powerful amulet for the ancient Egyptians; considered a symbol of luck, prosperity and good health. For this reason it was placed inside the bandages that enveloped the body of the deceased, as a symbol of regeneration. The eye of Horus is also present in the Buddhist image of the eye of the world, revealing the illuminated perspective of Buddha. It is a symbol with a deep esoteric meaning. The eye has always been one of the most powerful protective symbols of ancient Egypt. The eyes of the gods of the Horus hawks are the sun and the moon. The right eye is represented by the sun, and symbolizes the fut

ATLAS - IDENTITY

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ATLAS WORLD Il The Trademark wants to transmit the importance of Atlas in Greek mythology: he was the first to represent the world through a sphere and was forced by Zeus to hold, on his shoulders, the whole heavenly vault for having allied with his father, Cronus, who threw the Titans against the Olympian gods. Based Atlas, also known by the original name of Ἄτλας, is a character from Greek mythology. The mythological narrative describes him as the son of Iapetus and Climene; others, however, believe that Atlas would be the son of Zeus and Climene. The Sons of Atlas are the Pleiades, the Hesperides, Calipso, Iante and the Hyades. The narration of the Atlas story is contained above all in the story of Hesiod, who says that the Atlas arrived forced by Zeus to hold on his shoulders all the weight of the terrestrial globe. This punishment was inflicted for allying himself with Zeus' father, Cronus, who led a great Zeus up

CONTE OF ROME - IDENTITY

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CONTE OF ROME The Trademark wants to transmit the importance of Conte in the Holy Roman Empire: he was a count who enjoyed imperial immediacy, a direct vassal of the Emperor and holder of a county or sovereign lordship; he could be admitted to the constituency of the "Counts and Gentlemen "belonging to the Council of Princes. The imperial count enrolled and belonging to the Council of Princes cast his vote collectively with the other members. This right became, unless imperial revocation, hereditary. However, an imperial count could also be admitted to the college in a personal capacity, that is, without having the right to inherit the office, even in the absence of sovereign fiefdoms, but only for personal merits towards the Empire. For hereditary reasons, families holding fiefdoms and having the right to vote themselves could be admitted to the college. A count who was not an imperial count had only a secondary o

CONTE ROYAL - IDENTITY

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    CONTE ROYAL The Trademark wants to transmit the importance of the noble title “Conte”: it derives from the Latin comes, comitis - pl. Comites, literally "companion" and took various roles in history: in particular it was a title used for imperial officials, for responsibilities and noble privileges or for those who had followed the emperor in his battle and had distinguished himself for some merit. Comes (pl. Comites) initially indicated only those who accompany another (from "cum-eo", that is: "I go with"). From this Latin root derives not only the Italian word "conte", but also others, including "rally". According to the Glossarium mediae et infimae latinitatis del Du Cange (cf. II, pp. 422-430), which in turn quotes the Tillemont, in the last days of the empire of Augustus the emperor called some senators to the palace with the role of advisers, officials or ministers.