FC SPORT - IDENTITY
FC SPORT
The Trademark wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs.
Based
on the famous phrase "Order is the pleasure of reason. But disorder is the
delight of the imagination "composed in 1929 by the well-known French
writer Paul Claudel (1868-1955), the brand wants to make an acute consideration
of the order and disorder that surrounds our lives. Taking a concrete example,
mothers usually advise children not to mess around, not to turn rooms upside
down, to take care not to get dirty and so on. Children try to do the exact
opposite while having fun. As adults things change and, to be mature, maybe you
have to follow good rules and habits. In fact, it takes order, harmony, method
and rigor in thinking, learning, working. But it also takes a pinch of freedom,
creativity, disorder, even disarray to have a genuine life, a wider breath, a
thrill of poetry. It is all about calibrating and placing order and disorder in
one's own boxes. Indeed, sometimes there are appearances that exchange these
two realities: there is an imposed order that, as often happens, hides
rebellion and confusion and there is a disorder that hides a logic and a secret
structure within it. We must therefore face life with discipline and criteria
but we must not fossilize in narrow-mindedness. Every day brings with it a
surprise, an exception, an improvisation. And it is precisely in this dosage
that the taste of existence resides, without exceeding the iron order of each
action or, conversely, precipitating into anarchy and confusion
The presence on Global Markets gives us the opportunity to share our reality with many people.
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